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Polaroid Multimedia Campaign

This video is a final presentation for an Advertising Management class. Working with one other person, we developed an entire ad campaign for Polaroid One-Step Instant Cameras which includes print, radio, billboard, brochure, and this television commercial.

Situation Analysis

Paper and PowerPoint outlining internal and external market situations prior to a media campaign launch

Polaroid One Step Camera Black_3.jpg
Creative Brief

PowerPoint summarizing creative intensions of a media campaign

Digital Marketing

Paper and PowerPoint outling proposed digital marketing campaign with examples

Stack of Newspapers
Print Advertising Examples

PowerPoint of display ads for use in magazines and newspapers

Click on the links for further information.
The PowerPoints will automatically download.
Sound Equipment
Radio and TV Commercial Scripts

PowerPoint, Radio,

and TV scripts for the media presentations

Working with Coffee
Direct Mail

PowerPoint of a proposed direct mail campaign

Work Desk
Final Presentation Paper

Final Proposal document for a Polaroid Multi-Media Campaign

Oil of Olay
Social Media Campaign

Oil of Olay was the subject of a Social Media campaign proposal designed to be used on Facebook during the COVID-19 pandemic.

It was well-received by the BSU instructor, as seen in her final critique

Regenerist jar.png
Marketing Proposal 

A written proposal for an Oil of Olay social media marketing campaign


PowerPoint presentation showing proposed social marketing campaign

Hands Typing
Professor  Comments

Instructor's comments about the campaign and goal achievement

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