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Presentations

Polaroid Multimedia Campaign

This video is a final presentation for an Advertising Management class. Working with one other person, we developed an entire ad campaign for Polaroid One-Step Instant Cameras which includes print, radio, billboard, brochure, and this television commercial.

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Situation Analysis

Paper and PowerPoint outlining internal and external market situations prior to a media campaign launch

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Creative Brief

PowerPoint summarizing creative intensions of a media campaign

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Digital Marketing

Paper and PowerPoint outling proposed digital marketing campaign with examples

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Print Advertising Examples

PowerPoint of display ads for use in magazines and newspapers

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The PowerPoints will automatically download.
Sound Equipment
Radio and TV Commercial Scripts

PowerPoint, Radio,

and TV scripts for the media presentations

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Direct Mail

PowerPoint of a proposed direct mail campaign

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Final Presentation Paper

Final Proposal document for a Polaroid Multi-Media Campaign

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Social Media Campaign

Oil of Olay was the subject of a Social Media campaign proposal designed to be used on Facebook during the COVID-19 pandemic.

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It was well-received by the BSU instructor, as seen in her final critique

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Marketing Proposal 

A written proposal for an Oil of Olay social media marketing campaign

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PowerPoint

PowerPoint presentation showing proposed social marketing campaign

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Professor  Comments

Instructor's comments about the campaign and goal achievement

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